Saturday, June 28, 2014

Growing business through organic social media

Note: This is a case study for my Social Media Strategist Certification class. The company listed is fictional, but the information on strategy and content is real.

Noren Communications is helping the Big Red Tomato Company that realize that their customers are increasingly online and looking for information on our company, recipes, and organic growing techniques. We are helping them start a blog as a way to reach out to customers and to address concerns and questions that arise from our customers. They are looking to use their blog as a way to start conversations and engage our customers in an online environment.

Our family-owned, organic grower and wholesaler produces large tomatoes that make for great cooking. Our customers each have their favorite recipes and we are going to share those and some of ours along the way.

Think of a large, BLT

made on thick, grilled sourdough bread with pepper bacon, our large, fresh organic tomatoes in thick slices and crisp, fresh lettuce.

Summer is a fantastic time for fresh produce, including our large, juicy, organic tomatoes. Chek with your local grocer for our signature organic tomatoes for your Caprese Salad. Here's a great recipe for this simple appetizer and side dish. The key is the dressing and, of course, the large, fresh tomatoes and creamy mozzerella.

Check out this great recipe Caprese Salad.

Do you have a great tomato recipe? Comment here or email us to share your recipe using our fresh, organic tomatoes.